At 45, West Edmonton Mall Still Cannot Agree on Its Attraction Count

Alberta Tribune
Alberta Tribune is an independent Alberta new media and opinion publication based in Calgary. This is the editorial desk byline, used for reporting and commentary produced...
4 Min Read

Explore Edmonton, the city’s tourism agency, describes West Edmonton Mall as having “over 800 stores and services, 100 places to eat, 2 hotels and 12 attractions.” The mall’s own website advertises 16. Four attractions are either missing from one office’s records or surplus in the other’s.

A building that cannot agree with its own tourism agency on a headline number sounds like a building unsure of its crowds.

Key facts

  • Explore Edmonton, the city’s tourism agency, reports that West Edmonton Mall has over 800 stores and services, 100 places to eat, 2 hotels and 12 attractions.
  • West Edmonton Mall’s own website advertises 800+ stores and services and 16 attractions.
  • Explore Edmonton reports an average of 30.8 million visits to West Edmonton Mall each year.
  • Explore Edmonton lists the mall’s parking lot as the largest anywhere, with 20,000 spaces and 10,000 overflow spaces.
  • Explore Edmonton dates Phase One of the mall to 1981, Galaxyland to 1983, the World Waterpark to 1985 and the Fantasyland Hotel to 1986.

The mall grew in phases and the counting did not keep up

Phase One opened in 1981, and Explore Edmonton records it as the largest mall anywhere at the time. Galaxyland arrived in 1983, the World Waterpark in 1985 and the Fantasyland Hotel in 1986, with further additions through 1999. The complex now covers 5.3 million square feet. Each phase added something to count, and each count seems to have been kept by a different department. A mall counts attractions the way a hotel counts stars, generously and by its own rules.

The disagreement starts with what counts as one attraction

The gap gets easier to read once the attractions are named. Explore Edmonton’s own history lists the Ice Palace, which it says is built to NHL regulation size, and a multilevel indoor go-kart track it calls the first in North America. It also lists Canada’s only Hasbro theme park. That one sits inside Galaxyland, so a family can walk from one to the other without leaving the same amusement park. One attraction or two, the answer depends on who is holding the clipboard.

- Advertisement -

The 1985 phase shows the same problem from the other side. It brought the World Waterpark, an indoor lake with a replica ship, a submarine ride, a dolphin lagoon that now holds sea lions, and a mini golf course. The submarine ride has since closed. Each closure and each rebrand gives two lists a chance to drift apart, and nothing obliges a tourism agency and a landlord to keep the same one.

The parking lot is the one record with a number on every stall

Explore Edmonton lists the lot as the largest anywhere, with 20,000 spaces and 10,000 overflow spaces. That figure has an advantage the attraction count lacks. A stall is a stall, and nobody has to decide whether a go-kart track counts as an attraction or a feature.

The crowd is the count that held

Explore Edmonton reports 30.8 million visits a year, an average. Spread across 365 days, that is about 84,000 visits a day. The attractions are the number in dispute. The crowd is the one count in this story that has stayed put.

Updated October 7, 2026. An earlier version said the mall’s homepage listed 12 attractions and its About page listed 16, and it included submarine, spokesperson and Guinness details that could not be traced to a primary source. The mall’s homepage now lists 16, the 12 comes from Explore Edmonton, and the unsourced details are removed.

Related from Alberta Tribune: Rossdale Power Plant Still Carries Its Building Dates In White Bands · Champion Alberta Hauled Every Building To The Railway In 1910 · Calgary’s Black Squirrels Have A Story And No Paperwork

- Advertisement -
TAGGED:
Share This Article
Follow:
Alberta Tribune is an independent Alberta new media and opinion publication based in Calgary. This is the editorial desk byline, used for reporting and commentary produced by the newsroom on Alberta politics, energy and pipelines, business, infrastructure, agriculture, artificial intelligence and provincial public policy.